Just rediscovered this blog, must revamp!
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Merry Christmas to all our clients, our publishing partners, our business partners, our future clients and all our future customers and clients. Have a great break and we look forward to working with you all again in the New Year.
Want a better understanding of (some of) the issues surrounding ‘media’ in the Internet Age? Have a read of Talking To the Music Industry Again on Ian Rogers blog (he has the grand title of VP Video and Media Applications at Yahoo! Some very interesting and insightful stuff (as you would expect) in there. Here are a few choice quotes.
There is more opportunity in leveraging the scale of the Web than trying to create scarcity. We’ve all been engaged in many attempts at creating scarcity in digital music and none of them have worked. Meanwhile, others have been leveraging the scale of the Web with great success. We should learn from this pattern and apply our energy appropriately.
I particularly like this ‘groundhog day’ quote:
we’ve been trying to apply our physical world models to the digital space and then wondering why they don’t work. It’s like trying to live a normal life on the moon without adjusting to the changes in oxygen and gravity.
Ian’s analysis, while obvious to many working with media online, must have had a buttock-clenching effect on his music industry audience:
We’re moving from a world of limited distribution channels and therefore abundant attention… to a world of unlimited distribution and therefore attention scarcity…
At a certain point you get diminishing returns spending more money on marketing, how do you even get to the audience when their attention is spread across an unlimited distribution channel but quality is hyper-efficient—if something is good, everyone sees it.
As the parent of an 18 year-old boy (Jake) and an (almost) 16 year-old girl (Holly), I can entirely endorse his point about kid’s media habits:
Our kids are going to watch exactly what they want to watch, not necessarily what’s marketed to them. … We’re all in the same business now, the business of making things people really love.
Ian’s call to action is fun too – can’t see many music industry execs rushing to contradict their bosses though if they want to keep their jobs:
Tell your boss he’s wrong, that you’ve seen this movie before. Understand the physics, trust your instincts, and swim with the current instead of against it. We have fifteen years of example behind us.
This strikes me as terribly obvious – the excellent HeyWatch online encoding service starting to model themselves on the very slick TubeMogul video aggregation & analytics service. Their new site, HeySpread, while not strictly a copy has many similar characteristics – upload once, share to many. Both sites share similarities to our new online video service currently in development…
I have been doing a bit of housekeeping, intending to make a new start to this blog. I have also changed the theme – I hope you like it!
Apart from the need for self-preservervation and ultimately vindication, it is great to find articles like this – Attack of the Baby Pixars – that remind me why I got into this business five years ago!
Some great quotes:
"Everything in this globalized market is about finding the best place to get things done at lower costs," says Guggenheim. "I can't tell you how many people have said to me, 'We want to build the next Pixar in . . . blank.' The studios we deal with are like call centers but with very talented artists. The next Pixar isn't going to be a big building in Emeryville. It's going to be groups around the world, networked together."
"Animation is the only part of film production where quality is going up while costs are going down." What's more, kiddie cartoons are the sweet spot of the industry. While the average feature film produces $33 million in U.S. box-office receipts, the average for family films is $90 million. The figure is an astonishing $225 million for digitally animated films.
Pixar may have toiled away invisibly for nine years before producing Toy Story, but the company now arguably has the best track record in Hollywood's history, and its success allows it to underwrite a $100 million-plus production.
The risks are huge, the potential is enormous. Fingers crossed.
We have finally closed finance on our pre-school animations series Lifeboat Luke. Hooray! We move from an extended pre-production to production on Monday. And begin the ramp up on crew asap. It has been very difficult keeping the things moving when we have been faced by inertia, delay, prevarication, delay, procrastination and more delay for the past few months. If it is true that good things come to those who wait, we are in for some seriously good stuff!
Ali has toiled largely single-handedly on keeping the design and art direction moving forward. Richard has kept us sane by his patience and plain good advice and support. Andrew has been a brick, though he may have misgivings over the last few lean months. Mike has been great at holding the faith.
We are here, we're still in one piece, and we are finally getting somewhere! I hope to use this blog to bring readers in on our progress. So keep watching!
There in lies the difference between video on the net, and TV shows. On the net, the value is in the network aggregator. On tv the value is in the show. The broadcasting network is not really a big deal.